Search Engine Optimization (SEO) is evolving and crucial to the brand experience. Targeting, delivery, acceptance and reach of your content requires frequent website updates, social alignment and the cultivation of external links and/or click-backs. Today, SEO must work across hundreds of search engines to reach where, and when, your audience is active. Content falls into three categories: paid, owned and earned.
We typically focus on owned and earned. Clients are also surprised to discover SEO is not really about the proverbial levers and buttons, but rather quality content, partnership alignment and relationship cultivation; thus, an ongoing or annual commitment is required.