We begin every new business conversation with, “Tell us about your data.” After all, leveraging data to target, segment and generate revenue is the key to streamlining budgets and messaging. Data Management Platforms (DMPs), or buyer-side platforms, allow us to take control of first-party audience (campaign) data, which is then cross-referenced with third-party audience data to support media and campaign planning decisions. Confused yet? Don’t sweat, you’re in good hands. Our programmers, data scientists and analysts are not only leading the industry, but directing its evolution.